Factors on Bilingual Teaching Effect on the course of “Introduction to E-commerce”
Lei-Fang Hu 1
,  
 
 
More details
Hide details
1
Qianjiang College, Hangzhou Normal University, Hangzhou 310012, China
2
School of International Service Engineering, Hangzhou Normal University, Hangzhou 310012, China
CORRESPONDING AUTHOR
Yong-Qiang Chen   

School of International Service Engineering, Hangzhou Normal University, Hangzhou 310012, China
Online publish date: 2017-08-16
Publish date: 2017-08-16
 
EURASIA J. Math., Sci Tech. Ed 2017;13(8):5273–5280
KEYWORDS
ABSTRACT
Under the background of education modernization, construction of bilingual teaching courses in colleges and universities is directly driven by project of undergraduate teaching quality and teaching reform launched by the Ministry of Education, and has been expanding rapidly. This paper, takes the course of “introduction to e-commerce” as an object, measures the bilingual teaching effect from the four aspects, namely teachers’ professional capacity, teachers’ foreign language capacity, students’ learning motivation and suitability of teaching materials. The results of the study show that, students learning motivation, teachers’ professional capacity and teachers’ foreign language capacity significantly impact the bilingual teaching effect of “introduction to e-commerce”. Therefore, colleges and universities should actively guide students to interest in learning, stimulate students’ learning motivation, improve teachers’ foreign language level and enhance their professional quality, so as to improve the bilingual teaching effect of the course.
 
REFERENCES (20)
1.
Altinay-Gazi, Z., & Altinay-Aksal, F. (2017). Technology as Mediation Tool for Improving Teaching Profession in Higher Education Practices. Eurasia Journal of Mathematics Science and Technology Education, 13(3), 803-813.
 
2.
Bollen, K.A. (1989). Structural. Equation with Latent Variables. New York: John Wiley & Sons.
 
3.
Cai, J., Youngblood, V. T., Khodyreva, E. A., & Khuziakhmetov, A. N. (2017). Higher Education Curricula Designing on the Basis of the Regional Labour Market Demands. Eurasia Journal of Mathematics Science and Technology Education, 13(7), 2805-2819.
 
4.
Feng, Z. Z., Wu, Y., & Zhang, C. T. (2007). Study on improving the satisfaction of students on bilingual teaching effect. Journal of Peking University (PHILOSOPHY AND SOCIAL SCIENCE EDITION), 44(5), 35-36.
 
5.
Gao, Y. L. (2014). Study on problems and countermeasures of bilingual teaching in higher education institutions. Journal of Beijing City University, 4, 31-35. doi:10.3969/j.issn.1673-4513.2014.04.007.
 
6.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1-55..
 
7.
Huang, C. L. (2008). Core concept analysis in bilingual teaching. Journal of bilingual studying, 1, 137-139.
 
8.
Liu, Y. (2016). The exploration and practice of bilingual teaching on “management information system”. Journal of Higher Education Study, 21, 123-125.
 
9.
Liu, Z. (2017). China’s strategy for the development of renewable energies. Energy Sources, Part B: Economics, Planning, and Policy, 1-5.
 
10.
Liu, Z. L., Luo, Y., & Hu, H. Y. (2012). Empirical analysis of bilingual teaching in universities. Journal of Teaching in China University, 5, 58-60. doi:10.3969/j.issn.1005-0450.2012.05.017.
 
11.
Pan, L. (2007). Exploration and practice of bilingual teaching for undergraduate in application-oriented universities. Journal of Peking University (PHILOSOPHY AND SOCIAL SCIENCE EDITION), 44(5), 28-29.
 
12.
Wang, H. H., Zheng, Y. L., & Yu, X. S. (2012). Analysis of influencing factors and countermeasures on bilingual teaching of e-commerce. Modern business industry, 24(5), 172-173. doi:10.3969/j.issn.1672-3198.2012.05.105.
 
13.
Wu, J. J. (2008). Factors and Countermeasures of influencing bilingual teaching. Journal of Teaching in China University, 5, 64-65.
 
14.
Wu, X. Y. (2012). Effect evaluation of bilingual teaching in insurance based on SEM model. Financial education research, 25(2), 79-86.
 
15.
Yan, T. S. (2013). Research on construction and evaluation methods for quality evaluation system with bilingual teaching in colleges. China power education, 35, 55-57.
 
16.
Yang, Z. Y. (2016). Research on bilingual teaching of “international economics”. Education and Teaching Forum, 23, 152-153. doi:10.3969/j.issn.1674-9324.2016.23.072.
 
17.
Yu, J., & Qu, L. C. (2013). Exploration and practice of bilingual teaching methods in “supply chain logistics management”. Education and Modernization, 3, 14-17. doi:10.3969/j.issn.2095-1663.2009.01.003.
 
18.
Zhang, C., Lan, B., & He, Y. D. (2016). Analysis of the influencing factors of bilingual teaching quality in Chinese universities----based on Structural Equation Modeling. China Management Information, 19(6), 238-241.
 
19.
Zhang, S. T., et al. (2013). Empirical analysis of factors influencing the effect of bilingual teaching. Physical and Engineering, 4, 54-57.
 
20.
Zhang, X. H. (2012). An empirical study of demonstration course with bilingual teaching based on the method of content analysis----Taking the courses of economics and management major as an example. Journal of Tianshui Normal College, 3, 126-131.
 
eISSN:1305-8223
ISSN:1305-8215