Optimizing Investment in Two-Sided Platforms
Xiao Xuan 2
Wen-Ya Huang 2
Wen-Qi Duan 2  
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College of Internet Economy, Jinhua Polytechnic, Jinhua 321017, CHINA
College of Economics and Management, Zhejiang Normal University, Jinhua 321004, CHINA
Online publish date: 2017-11-15
Publish date: 2017-11-15
EURASIA J. Math., Sci Tech. Ed 2017;13(12):7629–7636
This article belongs to the special issue "Problems of Application Analysis in Knowledge Management and Science-Mathematics-Education".
Platform owners need to manage its internal cash flow as investments on buyer side and on seller side. Investment on buyer side will increase using experiences and investment on seller side can create an atmosphere of innovation. It is much necessary to allocate and optimize the total investment on each side users so as to obtain maximal profit. A three-period game model is developed to find the optimal investment decision. And during the process, we find that platforms can be divided into four kinds as investment non-sensitive platform, Seller-sensitive platform, Buyer-sensitive platform, and Investment sensitive platform. It is also found that the platform system structure influences the distribution of total value on platform owner, buyer side, and seller side.
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