Abstract

High-tech industry creates economy for Taiwan; nevertheless, it is wondered whether it also results in environment crises. With the excellent geo-environment, fast growth of parks, and global product marketing, Taiwan is successfully promoted to the third of information industry and the fourth of semiconductor industry globally after developing for two decades. In consideration of the rising demands for environment-friendly products, it is a primary issue for hi-tech industry in Taiwan to develop environment-friendly products conforming to market demands and to further get rid of the vicious circle of price competition by enhancing employees’ environmental literacy through environmental education. Aiming at supervisors and employees of enterprises in Hsinchu Science Park, total 500 copies of questionnaire are distributed in this study. 327 valid copies are retrieved, with the retrieval rate 65%. The research results conclude that 1.environment-friendly product R&D shows significantly positive correlations with green innovation capability, 2.environmental education reveals remarkably positive correlations with environment-friendly product R&D, and 3.environmental education presents notably positive correlations with green innovation capability. Based on the research results, suggestions are proposed expecting to assist hi-tech industry in developing environmental education and grasping green business opportunities to further get rid of the vicious circle of price competition.