Factors on Bilingual Teaching Effect on the course of “Introduction to E-commerce”
Lei-Fang Hu 1, Yong-Qiang Chen 2 *
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1 Qianjiang College, Hangzhou Normal University, Hangzhou 310012, China2 School of International Service Engineering, Hangzhou Normal University, Hangzhou 310012, China* Corresponding Author


Under the background of education modernization, construction of bilingual teaching courses in colleges and universities is directly driven by project of undergraduate teaching quality and teaching reform launched by the Ministry of Education, and has been expanding rapidly. This paper, takes the course of “introduction to e-commerce” as an object, measures the bilingual teaching effect from the four aspects, namely teachers’ professional capacity, teachers’ foreign language capacity, students’ learning motivation and suitability of teaching materials. The results of the study show that, students learning motivation, teachers’ professional capacity and teachers’ foreign language capacity significantly impact the bilingual teaching effect of “introduction to e-commerce”. Therefore, colleges and universities should actively guide students to interest in learning, stimulate students’ learning motivation, improve teachers’ foreign language level and enhance their professional quality, so as to improve the bilingual teaching effect of the course.


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Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 13, Issue 8, August 2017, 5273-5280


Publication date: 16 Aug 2017

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