Research objectives: The policy of free pay normal university students education is the symbol of respecting teachers and valuing education, and its implementation is of great strategic significance in promoting primary and secondary school education level in an all-around way. It is quite urgent to strengthen studying on education and cultivation of sports major free normal students. Research methods: Literature consultation, questionnaire survey, and mathematical statistics are applied to explore the effects of sports major free normal students’ individual consciousness on education belief. Research process: Individual anticipation, occupational identity and integrity awareness are chosen as three specific dimensions of sports major free normal students’ individual consciousness; analyses and comparison are made on their relative problems. Conclusions: The negative effects of individual anticipation on education belief comes from concerns about post-graduate study; In occupational identity, the realization of social status and individual value will contribute to inexhaustible impetus for developing education belief; In integrity awareness, ethical conduct has positive impacts on education belief. Finally, it presents an outlook of the future development of sports major free normal students’ education belief.