Keyword: brand personality

2 articles found.

Research Article

Evaluating Gamer’s Cognition and Involvement on the Effectiveness of Gamifying Learning

Chia-Wen Lee, Cheng-Fu Yang, Genmiao Ma, Zhaohua Zhang

EURASIA J Math Sci Tech Ed, 2018, Volume 14, Issue 1, 109-115

Research Article

Evaluating Game-Brand Congruity and Flow on Brand Personality by Using Gamifying Learning

Chia-Wen LEE, Cheng-Fu Yang, Huang-Chia Hung

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 7, 3083-3097