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Keyword: brand personality

Research Article

Evaluating Gamer’s Cognition and Involvement on the Effectiveness of Gamifying Learning

Chia-Wen Lee, Cheng-Fu Yang, Genmiao Ma, Zhaohua Zhang

EURASIA J Math Sci Tech Ed, Volume 14, Issue 1, pp. 109-115

https://doi.org/10.12973/ejmste/79445

Research Article

Evaluating Game-Brand Congruity and Flow on Brand Personality by Using Gamifying Learning

Chia-Wen LEE, Cheng-Fu Yang, Huang-Chia Hung

EURASIA J Math Sci Tech Ed, Volume 13, Issue 7, pp. 3083-3097

https://doi.org/10.12973/eurasia.2017.00706a