Abstract

In such an era when the value is constantly restructured and information is rapidly changed, education reform should cater for new challenges. The role and function of teachers is encountering a new change. Coping with current information generation, people with high self-efficacy of selecting and mastering large amount of information and higher self-regulation ability are required for the instant change of knowledge and learning strategies. By distributing and collecting questionnaires on sites, students in the universities in Taiwan and Mainland China are sampled. Total 500 copies of questionnaires are distributed, and 378 valid copies are retrieved, with the retrieval rate 76%. The research results show 1.the effect of multiple goal orientation on learning motivation, 2.the effect of multiple goal orientation on learning behaviors, and 3.the remarkably positive effect of learning motivation on learning behaviors. The research outcomes are expected to be applied to the professional development and enhancement for teaching and training, promote the quality of education or training, and be the reference for education related sectors and research on organizational behaviors.