Abstract

In 2013 China announced the “One Belt and One Road” policy, including the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road." The purpose of the two plans aims to establish a new connection of trade transportation between China, Central Asia and Europe, “this is by far the most massive regional infrastructure plans we have seen.” In 2015 China again proposed the “Made in China 2025” plan, which identifies “smart manufacturing” and applies technology innovation as the core development of equipment manufacturing, and thereby implementing major projects such as the national manufacturing innovation center. Nonetheless the predicament of industrial OEM model and the invasion from the rise of the red supply chain in China have led to considerably urgent demand for transition of manufacturing industry. The study objects comprise of manufacturers in transition to manufacturing servitization under the strong advocacy by Taiwan and applies TAM model to verify the user intention and suggestions for manufacturers in such innovative product development model. This conclusion is in accord with previous studies on new product development thinking model, which suggests that when users perceive ease of use and ease of learning, the innovative product development model will be considered to help performance improvement. The model allows first-line and entry-level employees to comprehend and understand they key execution, which is the best solution for perceived usefulness in supporting attitudes toward use and reducing risk concern factors.