An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic

Nguyen Ngoc Long; Bui Huy Khoi

doi:10.29333/ejmste/8207

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Nguyen Ngoc Long ¹, Bui Huy Khoi ¹ ^*

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¹ Industrial University of Ho Chi Minh City, VIETNAM^* Corresponding Author

Abstract

This study examines the expanded TPB model with the risk perception variable of intention to hoard food under the COVID-19 pandemic condition. All assumptions are supported by the traditional independent variables of the TPB model that affect the hoarding intention of food. However, the results of this study are completely different from previous studies when using the risk perception variable in the planned behavior theory model. In previous studies, the risk perception variable always negatively affected attitude and perceived behavior and buying intention. In this study, in contrast, the higher the risk perception the consumers get, the stronger the attitude the consumers purchase reserve goods. This demonstrates that a high-risk perception, in the case of COVID-19 pandemic or other civil unrests, will cause the intention to buy goods that no longer follows the common sense. This paper added a new perspective on the negative aspects of risk perception.

Keywords

COVID-19
hoard food
intention

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 16, Issue 7, July 2020, Article No: em1857

https://doi.org/10.29333/ejmste/8207

Publication date: 24 Apr 2020

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APA

Long, N. N., & Khoi, B. H. (2020). An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic. Eurasia Journal of Mathematics, Science and Technology Education, 16(7), em1857. https://doi.org/10.29333/ejmste/8207

Vancouver

Long NN, Khoi BH. An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic. EURASIA J Math Sci Tech Ed. 2020;16(7):em1857. https://doi.org/10.29333/ejmste/8207

AMA

Long NN, Khoi BH. An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic. EURASIA J Math Sci Tech Ed. 2020;16(7), em1857. https://doi.org/10.29333/ejmste/8207

Chicago

Long, Nguyen Ngoc, and Bui Huy Khoi. "An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic". Eurasia Journal of Mathematics, Science and Technology Education 2020 16 no. 7 (2020): em1857. https://doi.org/10.29333/ejmste/8207

Harvard

Long, N. N., and Khoi, B. H. (2020). An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic. Eurasia Journal of Mathematics, Science and Technology Education, 16(7), em1857. https://doi.org/10.29333/ejmste/8207

MLA

Long, Nguyen Ngoc et al. "An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic". Eurasia Journal of Mathematics, Science and Technology Education, vol. 16, no. 7, 2020, em1857. https://doi.org/10.29333/ejmste/8207