Comparison Study of Advertising Videos of Tourism City Image-Based on the Content Analysis Method
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Zhi-qiang Hou 1 *
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1 College of tourism, Huaqiao University, Quanzhou 362021, CHINA* Corresponding Author

Abstract

Since the mid-1990s, both domestic and international tourism in China has grown rapidly in many destinations. In particular, city tourism plays an important role as a major destination in regional tourism development. To promote tourism, understanding image and promotion has become the key point in the development of regional tourism economy. Tour cities image advertising videos, the most visual description and most vivid illustration, have been one of the most important means in the images advertising videos of city destinations. Based on the internet, this article takes advertising videos of main tour cities in China as research data, acquires methods of movie reviews, and studies the content and techniques of the photographers. Moreover, this author puts forward suggestions on the images advertising videos of tour cities from the angles of subjects, contents and techniques of shooting.

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 10, 6837-6846

https://doi.org/10.12973/ejmste/78521

Publication date: 11 Oct 2017

Article Views: 3621

Article Downloads: 2425

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