Abstract
Customer resources is getting important when global economic competitiveness becomes serious as well as foreign advanced technology and talents flow more rapidly and become the development mainstream of Customer Relationship Management. Successful statistics education could integrate customer resources and Customer Relationship Management as well as enhance customer acquisition and create profits for higher return on investment. Besides, providing correct product information for suitable customers at proper time could reinforce customer relationship. Aiming at supervisors and employees in high-tech manufacturers in Hsinchu Science Park, total 500 copies of questionnaire are randomly distributed, and 388 valid copies are retrieved, with the retrieval rate 78%. The research results conclude significant correlations between 1.statistics education and Customer Relationship Management, 2.Customer Relationship Management and customer value, and 3.statistics education and customer value. According to the results, suggestions are proposed, expecting to have domestic high-tech manufacturers keep long-term relationship with customers through Customer Relationship Management to further enhance customer value and create the market competitiveness.
License
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Article Type: Research Article
EURASIA J Math Sci Tech Ed, Volume 14, Issue 4, April 2018, 1287-1294
https://doi.org/10.29333/ejmste/81295
Publication date: 14 Jan 2018
Article Views: 4056
Article Downloads: 2068
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