How Chinese Semantics Capability Improves Interpretation in Visual Communication
Chu-Yu Cheng 1, Yang-Kun Ou 1 * , Ching-Lung Kin 2
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1 Department of Creative Product Design, Southern Taiwan University of Science and Technology, Tainan, Taiwan2 Department of Chinese, National Kaohsiung Normal University, Taiwan* Corresponding Author


A visual representation involves delivering messages through visually communicated images. The study assumed that semantic recognition can affect visual interpretation ability, and the result showed that students graduating from a general high school achieve satisfactory results in semantic recognition and image interpretation tasks than students graduating from a vocational high school. Twenty students with low semantic recognition performance participated in our study and completed 24 hours of an intensive Chinese semantics-training course after the design foundation course. The results revealed that the Chinese intensive training improved their semantic recognition in design performance, thereby is confirming the assumption. Our study results suggest that design teachers must not only provide strong practical design training, but also develop skills such as semantic comprehension and object interpretation in young designers.


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Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 13, Issue 6, June 2017, 2299-2307

Publication date: 15 Jun 2017

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