Intensive competition between educational organizations implies a shift in the perspective of studies aimed at investigating the creation of a favorable image of an educational organization from the external environment to the internal potential of higher educational institutions in the context of formation of optimal conditions for the training and occupational safety of employees and students. Therefore, the purpose of this study is to explore the system of occupational safety and training in Russian State Social University (RSSU) according to the following blocks: personnel, research and development, and infrastructure. Interviews, questionnaire surveys, and overt observations were used to determine the opinions of teachers (n=35) and students (n=140) in regards to the social and occupational phenomena related to the problem of creation of favorable labor and training conditions. The paper reveals the preferences of teachers and students in regards to the optimization of the RSSU image policy, formulates a strategic forecast of the optimization of training and occupational safety conditions, and gives recommendations regarding the creation of a favorable image of the RSSU.
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