Keyword: product attitude

2 articles found.

Research Article

Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry

Chialing Yao, Paichin Huang

EURASIA J Math Sci Tech Ed, 2017, Volume 13, Issue 12, 8305-8311

Research Article

An Analysis of Intention to Use in Innovative Product Development Model through TAM Model

Min-Wei Hsu

EURASIA J Math Sci Tech Ed, 2016, Volume 12, Issue 3, 487-501