With the rise and development of various media, more and more people have become the audience affected by the media. The influence of media on people’s life is more and more extensive, especially for young people, the influence is more profound and lasting. At present, the multimedia technology has been applied to the vast majority of college teaching, but the application in the teaching of physical education is still in the exploration and practice stage. This paper analyzes the significance of multimedia technology applied in college sports teaching from different aspects, and it believes that the application of multimedia technology in college sports teaching not only helps to improve teaching quality and cultivate students interested in sports, but also improve teachers’ occupation accomplishment. We should use the influential of media platform, to arouse public concern on the situation of college sports, to improve the students’ enthusiasm for sports, and promote the college sports education and the healthy development of Chinese adolescents.